Your Customer

April 24, 2017

The second most important person in your business.

The second most important person in your business. It’s not your Marketing Director or the  Sales Director. In fact, they are not in your organisational chart. That’s because the second most important person in your business is the one who defines your brand and market. That person is your customer. Not just any customer your most profitable customer. Do you Know Who they are, where they are, and what they want? Smart business owners know that their brand is how the ideal,  the most profitable customer, […]