How to institutionalize change

During the downtime as a result of the coronavirus lockdown, movement restriction, or self-quarantine you may have had a chance to reflect on your business and the changes you need to make to adapt and to succeed in this new macroeconomic environment.

There are several theories for institutionalizing change in organizations. We will look at one that will be relevant to us during this time.  This is the change by persuasion theory by David A Garvin and Micheal  A Roberto 2005. It is a simple 4 step process that will help you to institutionalize change in your business.


Step 1 – Set the stage for Acceptance

Convince the employees that there is a need to do things differently if the business is to be successful in the new macro-economic environment. There is a need to demonstrate why the business has to make the changes that you as the business owner are proposing.

Step 2- Frame the turnaround plan

Interpret your ideas for turn around and change correctly to the rest of the team. Let them understand your plans and give feedback.

Step  3- Manage the team’s mood and expectations.

Have and communicate your execution plan to your team. Be realistic and optimistic as you move forward to implement the change. Keep the team focused on the change by motivating them through recording, rewarding, and communicating any small wins as a result of the change.

Step  4 – Prevent Backsliding into the old ways.

Through continuous education on the small wins and the advantages of the change motivate the team to embrace the new way and stay on it.

It is important to document your development and implementation plan.  Ensure that you have Smart Goals and you are able to measure the impact of the change so that you can institutionalize it.



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